Yes, you read that right. Irish Grove has gone retail.
Anyone who knows me personally knows that I don't move too quickly. I decide to do something and then I have to think about it for awhile. Some people may call that procrastination. But for me, it's my own way of time-testing my ideas to make sure my decisions are sound. My nature is to be impulsive and I've found out the hard way that impulsiveness is a terrible trait to have, usually by making a bloody fool of myself.
So, yes, I finally applied for my egg broker's license after deciding to do so about a year and a half ago. Which means this decision must be really sound. And I'm taking about 15 to 20 dozen eggs per week in to Choices Natural Market, where they are being sold next to some "Big Organic" eggs. Time will tell how they fare, but for now it's pretty exciting to see our products in a store.
If you're in Rockford and want to see for yourself, look for our label:
Try a dozen and let me know what you think. I'm pretty sure you won't be disappointed!